Moving Forward: Redefining Mobility Solutions in Indonesia


Indonesia’s largest public transportation authority, facing challenges related to urban congestion, environmental sustainability, and the evolving needs of a growing urban population, partnered with Eurogroup Consulting to overhaul its mobility solutions.


The client was contending with several critical challenges, including an over-reliance on personal vehicles that contributed to severe urban congestion, a lack of efficient and integrated public transportation options, and the environmental impact of outdated transportation modes. Additionally, there was a pressing need to improve the accessibility and reliability of public transport to meet the demands of the urban population and encourage a shift away from personal vehicle use.


Eurogroup Consulting devised a comprehensive strategy to transform Indonesia’s urban mobility landscape. The plan included the integration of a multi-modal transportation system, the adoption of green transportation technologies, and the development of smart, data-driven infrastructure to improve traffic management and passenger experiences. Key initiatives involved expanding the public transportation network, incorporating electric and hybrid vehicles, and implementing smart ticketing and scheduling systems.


The transformation began with an exhaustive assessment of the existing transportation infrastructure and user needs to identify gaps and opportunities for improvement. In collaboration with the client, Eurogroup Consulting mapped out a phased approach to introduce new transportation modes and technologies, ensuring minimal disruption to current services. Public-private partnerships were fostered to leverage investments in infrastructure and technology. A significant focus was placed on community engagement and awareness campaigns to encourage public acceptance and adoption of new mobility solutions.


To sustain the momentum of transformation and adapt to future mobility challenges, Eurogroup Consulting recommended the continuous exploration of emerging transportation technologies, such as autonomous vehicles and mobility-as-a-service (MaaS) platforms. It also advised on the importance of ongoing investment in infrastructure maintenance and upgrades, alongside the development of policies to promote sustainable transportation practices. Regular monitoring and feedback mechanisms were suggested to ensure the mobility solutions remain responsive to the needs of Indonesia’s urban population.

Engagement ROI

The initiative led to a noticeable improvement in urban mobility, with increased public transportation usage, reduced traffic congestion, and a decrease in the environmental impact of transport activities. The integration of smart technologies enhanced the efficiency and reliability of public transport, significantly improving user satisfaction. By pioneering innovative mobility solutions, the transportation authority not only advanced the quality of urban life in Indonesia but also set a precedent for sustainable urban mobility planning in the region.