Indonesia’s tourism sector is entering a new chapter in 2025. After years of pandemic disruption, the industry is not only back on track but also surpassing its pre-pandemic performance. The Indonesia Tourism Revenue Rebound reflects strong visitor arrivals, rising tourist spending, and supportive government policies.
Record Earnings and Growing Visitor Numbers
Tourism revenues grew from USD 3.8 billion in Q1 2025 to USD 4.39 billion in Q2 2025, highlighting a steady upward trend. For the full year, foreign exchange earnings are projected to reach between USD 19 billion and USD 22.1 billion. This marks the highest revenue Indonesia has ever achieved, surpassing the pre-pandemic record of 2019 by nearly 12%.
The recovery was already visible in 2024 when 13.9 million international tourists visited the country, up 19% from 2023. Building on this growth, Indonesia expects between 14.6 and 16 million foreign arrivals in 2025. Bali remains the top destination, with 6.5 million visitors anticipated this year. By July 2025, the number of foreign tourist arrivals had already reached 8.53 million, a 10.04% increase year-on-year.
Government visa-free travel policies have been a major driver behind these results. By making entry easier, Indonesia has attracted more tourists while also boosting the average spending per visitor. In 2025, each international tourist is estimated to spend around USD 1,277 per trip.
Economic and Employment Impact
The rebound in tourism is not only a story of visitor numbers but also a significant economic milestone. Travel and tourism are expected to contribute IDR 1,269.8 trillion to the economy in 2025, equivalent to about 5.5% of GDP. This represents a 21% increase over 2019, proving the industry’s strengthened role in national growth.
Employment figures are also encouraging. Nearly 14 million jobs will be supported by tourism this year, making up 9.3% of Indonesia’s total employment. This job creation highlights the sector’s importance in providing livelihoods and stability for millions of Indonesians.
The Indonesia Tourism Revenue Rebound showcases how well-placed policies, combined with rising global
travel demand, can transform a sector. From record foreign arrivals to economic expansion, the momentum in 2025 confirms Indonesia’s position as one of the leading travel destinations in Asia.
Read also: Indonesia Trade with EU Unlocks Bold New Era
